I work with you to frame up just the right process. Often, that’s starting small so we can make sure I’m the right fit for what you need.
I seek a clear understanding of exactly what makes you and your people tick.
I design short empathy interviews with a hand-picked group of your customers to understand their experiences, how they see you, where you fit in and what you mean to them.
That work becomes the raw material we can use in your story.
Then we work together to get a picture of your competitive landscape and where you might make a place to call your own (positioning).
How does it work?
What do you get?
I craft a story (OK, call it a brand story) that feels right for you to share with the team and get everyone on side.
Then I help you put together a creative brief – think brand, website, product launch, social or communications. I’m also happy to write content.
Below is the process we might use, which can be two weeks to two months or more depending on your scale and the problem we need to solve.
So you can get back to doing what you love. Sound like you? Read on.
Intro
First date to test fit and share stories
1/ Design
Uncover the opportunity and design the project to meet your needs, budget and timing
2/ Customers
Hear first-hand the why, how and what of your customers and the experiences they have of you
3/ Culture
Understand what makes your company special from team and partners
4/ Competitors
Map the competitive landscape
5/ Territory
Define your ticket to play that nobody else can claim
6/ Story
Craft a beautiful master brand story that weaves all of the elements together into a compelling whole
7/ Brief & content
Get the right help on board to design and execute on:
– brand
– web
– social
– campaign
– comms
“Peter earned the trust of the directors and team of 40+ in a project to evolve our story, brand and website to better reflect who we are and how we work – more people and purpose, rather than just buildings, construction and cost.”
Craig Weston, Director, Barnes Beagley Doherr