So, what’s my story?
What makes me different is an obsession with human behaviour and ‘humanness’; how and what we can learn using empathy technique and tools.
Apparently, I’m a Type 4 Intense Creative (Enneagram iEQ9) which will come as no surprise to those who know me. I’m a words and pictures guy who loves typography and visual language with a little wit stirred in for good measure.
I’m also an incurable optimist.
I’ve spent decades working in design and brand in New Zealand, London and Luxembourg, along with a few work gigs in Tokyo, San Francisco, Chicago and New York. But this waka of ours, Aotearoa, I proudly call home.
I’ve been fortunate to have been trained by the best in design thinking/human-centred design, which is why I like to spend time figuring out why we behave the way we do and what ‘speaks’ to us, especially when it comes to stories.
I’ve worked with numerous stellar Kiwi companies to grow their business offshore and I’d be happy to tell you about those over a flat white. I’ve worked in story coaching, with exporters through NZTE, NZ Story, Callaghan Innovation and MFAT across most sectors, alongside both product and service companies.
Mostly, I love to help people and their organisations shine.
Peter's superpower is his innate ability to build emotional connection through design, imagery and story. He empowers you to amplify your essence, finding that elusive visceral connection between brand offering and customer need. Peter masterminded our Everkind rebrand and guided us while we penned our story. For any brand looking to stand out from the crowd, I highly recommend Peter. He's a Kiwi legend.
Amanda-Jane Healy, Everkind